01BACKGROUND

Pets are our most loyal and closest friends. In order to provide pets with better nutrition and energy, Kabi pet food has launched new products, which are "0" over-processed and rich in ingredient formulas. ", "Fresh" three major advantages, charging for pets and adding points to health.

寵物是我們最忠誠最親密的朋友，為了給寵物們提供更好的營養、補充能量，卡比寵物糧推出新品，“0”過度加工并且含有豐富的食材配方，總結出“簡”、“純”、“鮮”三大優勢，為愛寵充電，為健康加分。

02STORYBOARD

In order to highlight the cuteness and vitality of pets, the illustrator designed a black and white comic style opening based on the actual shooting. The cat saw the hand-painted fish that jumped out of the comic frame and was attracted, and jumped into the comic frame to catch it; the puppy When I saw the hand-painted delicious chicken legs, I wanted to lick my tongue. At this time, the illustration of the pet food packaging bag jumped out of the comic frame and transitioned to the real packaging. From this, I entered the theme and began to introduce this NewKirby pet food.

為了突出寵物的可愛與活力，插畫師在實拍基礎上設計了黑白漫畫風格的開場，貓咪看到漫畫框內跳出的手繪小魚被吸引了注意，跳進漫畫框內想抓住；小狗看到手繪的美味雞腿也深處舌頭想舔一舔，這時寵物糧的包裝袋插畫從漫畫框中跳出，轉場到真實的包裝，由此進入主題，開始介紹這次的卡比寵物糧新品。

03TELL A PLAY

The product is designed with three contents of "simple", "pure" and "fresh" to summarize the advantages of this new product. Combined with the cute pet real shot and the design of the circular composition, the tonality of the film is more relaxed and lively, and the beneficial effects contained in pet food The addition of pet health is combined with the illustration design, which is more explanatory, simple and easy to understand, and the information is clear and clear without losing the sense of design.

04CAMERA VOICEDESIGN

The scene combines flat illustrations and real scenes, which not only directly reflects the liveliness and cuteness of pets and the deliciousness of pet food, but also adds interest to the picture. The main colors are green and orange, which are new pet food products, and the entire film is connected with an arc design. The design is rich in jumping dynamic and solid color transitions. match.

05SPECIAL EFFECTS

06SPECIAL EFFECTS

07ON SITE

08WALLPAPERS

簡化想法

剪化影視公司是由原始知名品牌UGLY和原始影視實時制作團隊組成的獨立制作團隊，主要專注于實時客戶項目，以便UGLY和Simplification可以各自帶頭。自2014年成立以來，剪化影視已經為北京，上海，廣州等各行各業的領先企業提供服務，并逐漸在業界嶄露頭角并獲得認可。簡化了公司的核心價值觀，消除了繁瑣而平庸的宣傳方法，以簡化客戶的復雜性，突出突破品牌影響力的亮點，并幫助客戶在世界各個角落的品牌形象。