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《瑞幸X每日一貓》三維結合MG動畫——安戈力文化

餐飲連鎖| 佳片精選 |產品宣傳片

—Client / 出品方

瑞幸

—Project name & type/項目名稱&類型

《瑞幸x每日一貓》三維結合MG動畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產出時間

2025年7月10日

—Production cycle / 制作周期

15 days

1.BACKGROUNDPROJECT

As a popularizer in China's coffee consumption market, Luckin Coffee takes "making it easy for every customer to enjoy a good cup of coffee" as its mission, and continues to bridge the gap with young consumers through its cost-effective and frequently updated collaboration strategy. "Everyday One Cat" is a popular healing IP that has gained a large number of "cat-loving" fans on social media platforms in recent years, thanks to its soft and cute lines, whimsical ideas, and rainbow-colored visual language.

瑞幸咖啡作為中國咖啡消費市場的普及者，以“讓每一個顧客輕松享受一杯好咖啡” 為使命，憑借高性價比和高頻上新的聯名策略，持續拉近與年輕消費者的距離。而 “每日一貓（Everyday One Cat）” 則是近年爆火的治愈系 IP，以軟萌的線條、無厘頭的腦洞和彩虹色的視覺語言，在社交平臺收獲了大量 “吸貓” 粉絲。

This collaboration marks another implementation of Luckin's "Coffee + Trendy Toys" brand strategy and an important step for Everyday Cat to transition from online emojis to offline consumption scenarios. Through MG animations and related products, both parties aim to create an immersive experience of "drinking Luckin, cuddling cute cats, and reaping healing benefits", making coffee not just a beverage but also a medium for conveying happiness and emotional value.

此次聯名，是瑞幸“咖啡 + 潮玩” 品牌戰略的又一次落地，也是每日一貓從線上表情包走向線下消費場景的重要一步。雙方希望通過 MG 動畫和周邊產品，打造 “喝瑞幸、吸萌貓、收獲治愈” 的沉浸式體驗，讓咖啡不止于飲品，更是傳遞快樂和情緒價值的載體。

2.STORYBOARD

The animation uses "Rainbow" as a visual cue, connecting the adventure from reality to the fantasy universe, fully echoing the core selling point of the collaborative merchandise. The star trajectory extends out as a rainbow ribbon, and the collaborative paper towels fall like dominoes; the Disco golden ball rises, and the light grating pendant changes patterns in the light and shadow; finally, ice water is poured into the cold-changing cup, and the pattern on the cup body instantly "changes", with a cute cat pattern emerging in blue ripples. The universe panel pops up with the collaborative title "Luckin × Daily Cat", and the cute cat "solves the problem" in the form of a mind map, using rainbow lines to disassemble the collaborative happiness formula. Finally, the cute cat shuttles back from the universe to reality, stopping at the neatly arranged collaborative merchandise, calling on the audience to check in at the store.

動畫以“彩虹” 為視覺線索，串聯起從現實到奇幻宇宙的冒險，完整呼應了聯名周邊的核心賣點。星軌延伸出彩虹飄帶，聯名紙巾如多米諾骨牌般滑落；Disco 金球升起，光柵掛件在光影中變換圖案；最終，冰水注入冷變杯，杯身圖案瞬間 “變身”，萌貓圖案在藍色波紋中浮現。宇宙面板彈出 “瑞幸 × 每日一貓” 的聯名題目，萌貓以思維導圖的形式，用彩虹線條 “解題”，拆解出聯名的快樂公式。最后萌貓從宇宙穿梭回現實，定格在所有聯名周邊整齊陳列，召喚觀眾到店打卡。

3.CHARACTER SETTING

The protagonist in the animation, Daily Cat, is depicted with the simplest lines, outlining its round body and bean-like eyes. Without any unnecessary details, it can instantly melt one's heart. This "low information density" design is precisely the source of its healing effect. Whether swimming in a coffee cup or sliding down a rainbow slide, the behavior logic of the cute cat is completely detached from reality, full of whimsical fun. This "unconventional" setting provides viewers with an emotional outlet to escape from the pressure of reality. It does not have a fixed expression or personality, but allows each viewer to project their own emotions. You can see laziness, happiness, and even a hint of cunning in it. This "one thousand people, one thousand faces" interpretation space gives this cat strong vitality and dissemination power.

動畫中的主角——每日一貓，用最樸素的線條勾勒出圓滾滾的身形和豆豆眼，沒有多余的細節，卻能讓人瞬間萌化。這種“低信息密度” 的設計，恰恰是其治愈感的來源。無論是在咖啡杯里游泳，還是在彩虹上滑滑梯，萌貓的行為邏輯完全跳脫現實，充滿了腦洞大開的趣味。這種 “不按常理出牌” 的設定，為觀眾提供了一個逃離現實壓力的情緒出口。它沒有固定的表情和性格，卻能讓每個觀眾都投射自己的情緒。你可以在它身上看到慵懶、快樂、甚至一絲狡黠，這種 “千人千面” 的解讀空間，讓這只貓擁有了強大的生命力和傳播力。

4.CAMERA VOICE DESIGN

The overall style is a mix of flat design and cyberspace aesthetics. The iconic soft and cute simple lines of Daily Cat perfectly blend with Luckin's modern visual language, retaining the healing sensation of the IP while injecting the vitality of youthful trends. With the rainbow's seven colors as the core color palette, paired with a deep cosmic blue as the base, this high-saturation, high-contrast color scheme not only aligns with the currently popular "dopamine" aesthetic but also highly unifies with the rainbow logo of the "Daily Cat" IP, forming a strong visual memory point. It creates a unique atmosphere of "soft and cute cyberspace". The cold universe and mechanical planets are imbued with a warm texture by cute cats and rainbows, allowing viewers to feel the overwhelming healing sensation beneath the sci-fi shell, accurately meeting the emotional needs of contemporary young people who "seek happiness amidst despair".

整體采用扁平風+ 賽博宇宙的混搭風格。每日一貓標志性的軟萌簡筆線條，與瑞幸現代感的視覺語言完美融合，既保留了 IP 的治愈感，又注入了年輕潮流的活力。以彩虹七色為核心調色盤，配合深邃的宇宙藍作為基底。這種高飽和度、高對比度的色彩搭配，不僅符合當下流行的 “多巴胺” 審美，也與 “每日一貓” IP 的彩虹標識高度統一，形成強烈的視覺記憶點。營造出一種 “軟萌賽博” 的獨特氛圍。冰冷的宇宙、機械的星球，都被萌貓和彩虹賦予了溫暖的質感，讓觀眾在科幻的外殼下，感受到撲面而來的治愈感，精準契合了當代年輕人 “在喪中尋找快樂” 的情緒需求。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

SISSI

—STORYBOARD /分鏡

SISSI

—CONCEPTION /元素設計

XIXI JIANG

—ORIGINALPAINTER /原畫師

XIXI JIANG

—SCENE TEACHER /場景師

XIXI JIANG

—COLOR SETTING /色定

XIXI JIANG

—DIRECTOR /導演

SISSI

—PRODUCTION /制片

SISSI

—ANIMATOR /動畫師

JIAXU WANG/HONG HE

—CHECKER /動檢師

SISSI

—SYNTHESIS /合成

JIAXU WANG

—SOUND&MIX /音效/混錄/錄音

JIAXU WANG

—MUSIC /選曲

SISSI

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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