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《萬壽盛典》古畫MG動畫——安戈力文化

書籍閱讀| 佳片精選 |產品宣傳片

—Client / 出品方

北京城市圖書館

—Project name & type/項目名稱&類型

《萬壽盛典》古畫MG動動畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產出時間

2024年10月20日

—Production cycle / 制作周期

90days

1.BACKGROUNDPROJECT

In November 2023, the Beijing City Library's Ancient Books Literature Hall launched an immersive multimedia exhibition project on the second floor, focusing on the digital activation and immersive presentation of the classic palace woodcut print "Wanshou Shengdian Tu" (Illustration of the Grand Longevity Celebration) from the Kangxi reign of the Qing Dynasty. This is a core implementation project of the Capital Library's "Shoutu Cultural Context·Digital Exploration of Ancient Texts" initiative. Relying on the precious collection "Wanshou Shengdian Chuji" (First Collection of Grand Longevity Celebration), this nearly 50-meter-long ancient painting that records the grandeur of Emperor Kangxi's 60th birthday celebration is transformed from static woodcut prints into immersive multimedia projection content through high-definition scanning, projection fusion, and dynamic special effects technology. It panoramically restores the royal procession, officials' congratulatory ceremonies, and bustling market scenes from Changchun Garden to Shenwu Gate in Qing Dynasty Beijing, bringing the historical scenes in ancient books to life. The project aligns with the opening plan of the Ancient Books Hall on June 22, 2024, completed internal acceptance and trial operation in October 2024, ultimately serving the cultural display and dissemination mission of the Ancient Books Hall. Through the integrated exhibition model of "Ancient Books + Digital + Space," it inherits the Qing Dynasty court culture and Beijing's central axis cultural heritage, allowing audiences to immersively experience the ritual majesty and worldly vibrancy of the Kangxi Golden Age.

2023年11月，北京城市圖書館二層古籍文獻館正式啟動沉浸式多媒體展陳項目，聚焦清代康熙朝經典殿版版畫《萬壽盛典圖》的數字活化與沉浸式呈現，是首都圖書館"首圖文脈·數字汲古"計劃的核心落地項目。項目依托首都圖書館館藏珍貴《萬壽盛典初集》底本，將這幅記錄康熙六十大壽慶典盛況、全長近50米的古畫，通過高清掃描、投影融合、動態特效等技術，從靜態版畫轉化為沉浸式多媒體投影內容，全景還原清代北京從暢春園至神武門的皇家儀仗、百官朝賀與市井繁華，讓古籍中的歷史景"活"起來。項目籌備貼合北京城市圖書館古籍館2024年6月22日開館的規劃，2024年10月完成內部驗收試運行，最終服務于古籍館的文化展示與傳播使命，以"古籍+數字+空間"的一體化展陳模式，傳承清代宮廷文化與北京中軸文脈，讓觀眾沉浸式感受康熙盛世的禮制威儀與市井煙火。

2.STORYBOARD

The video presents a panoramic scroll painting depicting the grand celebration of Emperor Kangxi's 60th birthday in the Qing Dynasty. The camera slowly pans from left to right across the nearly 50-meter-long historical masterpiece. The scene features elaborate traditional Chinese architecture with gray-tiled roofs and ornate palace gates adorned with red pillars and colorful decorative beams. Hundreds of meticulously detailed figures populate the scene: imperial guards in vibrant red uniforms form orderly processions, officials in blue ceremonial robes line the streets for the royal parade, and commoners gather to witness the historic event. The composition includes majestic horses, ornate palanquins, ceremonial banners, and musical instruments. A striking visual transition occurs as daylight gradually transforms into nighttime - the entire scene darkens, and warm yellow and red lanterns sequentially illuminate throughout the buildings and streets, creating a magical day-to-night transformation that showcases the celebration continuing into the evening. The lower portion of the scroll reveals additional architectural details with crowds gathered on elevated platforms and bridges, watching the grand procession. The entire scene captures the prosperity, ritual solemnity, and vibrant street life of Beijing during the Kangxi Golden Age, from the imperial court to the common people.

視頻呈現一幅描繪清代康熙皇帝六十大壽慶典盛況的全景卷軸畫。鏡頭從左至右緩慢橫移，展示這幅近50米長的歷史杰作。場景特色包括精美的中國傳統建筑，灰色瓦頂，裝飾華麗的宮門，紅色柱子和彩色裝飾梁。數百個精細描繪的人物充斥畫面：身穿鮮艷紅色制服的皇家衛隊組成整齊的儀仗隊，身著藍色朝服的官員沿街列隊迎接皇家游行，平民百姓聚集觀看這一歷史盛事。構圖包括威武的馬匹、華麗的轎子、儀式旗幟和樂器。一個引人注目的視覺轉換發生：白天逐漸轉變為夜晚——整個場景變暗，溫暖的黃色和紅色燈籠在建筑和街道中依次點亮，創造出神奇的晝夜轉換效果，展示慶典延續至夜晚。畫卷下部展示額外的建筑細節，人群聚集在高臺和橋梁上，觀看盛大的游行。整個場景捕捉康熙盛世時期北京的繁榮、禮儀莊嚴和充滿活力的街頭生活，從皇宮到平民百姓。

3.CHARACTER SETTING

The "characters" are the hundreds of figures depicted in the traditional Chinese woodcut print "Wanshou Shengdian Tu," each representing different social strata and roles in Qing Dynasty society. Imperial guards in red robes symbolize military power and ceremonial authority, standing in precise formations along the procession route. Officials in blue ceremonial garments represent the bureaucratic system and their reverence for the emperor. Palace attendants, musicians, banner carriers, and horse handlers each fulfill specific ceremonial functions. Commoners and merchants in various colored clothing represent the bustling civilian life of Beijing, gathering along the streets to witness the imperial celebration. Some figures ride horses, others carry ceremonial objects or musical instruments, while many stand in respectful observation. The collective presence of these characters creates a vivid social tapestry of Qing Dynasty Beijing, from the highest levels of imperial court to ordinary citizens, each playing their role in this grand historical spectacle. The figures are rendered in traditional Chinese woodcut style with minimal facial details but distinct postures and costumes that clearly convey their social status and activities.

"角色"是中國傳統殿版版畫《萬壽盛典圖》中描繪的數百個人物，每個都代表清代社會不同的社會階層和角色。身穿紅袍的皇家衛隊象征軍事力量和儀式權威，沿游行路線精確列隊。身著藍色朝服的官員代表官僚體系及其對皇帝的崇敬。宮廷侍從、樂師、旗手和馬夫各自履行特定的儀式職能。身穿各種顏色服裝的平民和商人代表北京繁華的市民生活，沿街聚集觀看皇家慶典。一些人物騎馬，其他人攜帶儀式物品或樂器，許多人肅立恭敬觀看。這些人物的集體存在創造了清代北京生動的社會畫卷，從最高層的皇宮到普通百姓，每個人都在這場宏大的歷史盛景中扮演著自己的角色。人物以中國傳統版畫風格呈現，面部細節簡約，但姿態和服飾鮮明，清晰傳達他們的社會地位和活動。

4.CAMERA VOICE DESIGN

The camera employs a slow, continuous horizontal pan from left to right, mimicking the traditional way of viewing Chinese scroll paintings and allowing viewers to experience the journey from Changchun Garden to Shenwu Gate. This steady, unhurried movement enables audiences to absorb the intricate details and appreciate the vast scope of this nearly 50-meter historical masterpiece. The framing maintains a consistent bird's-eye perspective throughout, showcasing both the architectural layout and the human activities below in comprehensive detail. The most striking visual element is the day-to-night transition effect, where natural daylight gradually dims and hundreds of lantern lights sequentially illuminate, creating a magical atmosphere that demonstrates how the celebration continued from day into night. The warm glow of yellow and red lights contrasts beautifully with the cool tones of the twilight sky, adding depth and drama to the scene.

鏡頭采用從左至右的緩慢連續水平平移，模仿觀看中國卷軸畫的傳統方式，讓觀眾體驗從暢春園到神武門的旅程。這種穩定、從容的移動使觀眾能夠吸收錯綜復雜的細節，欣賞這幅近50米歷史杰作的宏大范圍。構圖始終保持一致的鳥瞰視角，全面展示建筑布局和下方的人類活動細節。最引人注目的視覺元素是晝夜轉換效果，自然日光逐漸變暗，數百個燈籠燈光依次點亮，營造出神奇氛圍，展示慶典從白天延續到夜晚。溫暖的黃色和紅色燈光與暮色天空的冷色調形成美麗對比，為場景增添深度和戲劇性。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

For audio, traditional Chinese court music (such as ceremonial drums, bells, and traditional instruments like guzheng, pipa, and dizi) would complement the visual journey, accompanied by subtle ambient sounds of the procession - horse hooves clattering, ceremonial chants, crowd murmurs, and the bustling energy of the celebration - to create a fully immersive historical experience that transports audiences back to the Kangxi Golden Age.

聲音方面，中國傳統宮廷音樂（如儀式鼓樂、鐘聲和古箏、琵琶、笛子等傳統樂器）將配合視覺之旅，輔以游行的微妙環境音——馬蹄聲、儀式吟唱、人群低語和慶典的熱鬧能量——創造完全沉浸式歷史體驗，將觀眾帶回康熙盛世。

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

TIANYUWENHUA

—STORYBOARD /分鏡

ZHAWEIDONG

—ORIGINALPAINTER /原畫師

JIALE CAI

—MIDDLEPICTURE /中間畫

DAXI / CHENLEGUAN

—SCENE TEACHER /場景師

KANKAN

—COLOR SETTING /色定

XINGJIA HOU / YUN WANG

—DIRECTOR /導演

SHUIZHI YIN

—PRODUCTION /制片

WEIDONG ZHA

—ANIMATOR /動畫師

MINHUI ZHOU / ZHAN CHEN

—CHECKER /動檢師

WEIDONG ZHA

—EDITING /剪輯

YUROU CHEN / LEGUAN CHEN

—SYNTHESIS /合成

MINHUI ZHOU

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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